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Our Team

Sebastian Lessmann

Co-Founder, CEO

Experienced in designing large-scale software architecture, infrastructure proejects and the IT integration into business. Responsible for the group’s IT infrastructure development and data-driven strategy improvements

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Florian Müller

Co-Founder, COO

A multiple entrepreneur with more than 20 years of experience in setting-up and growing private label businesses with a proven track records of successful businesses. Responsible for the group’s operational strategy covering the inhouse brands supply chain and logistics. In addition he oversees the multi-channel-sales and international growth

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Dominique von Dahlen

Co-Founder, CMO

A multiple entrepreneur with over 15 years of experience in setting-up and growing private label businesses with a proven track records of successful businesses. Responsible for the group’s marketing strategy covering the inhouse brands cooperate design. In addition he oversees the multi-channel-sales, social commerce and webshop perfomance

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